Cheri Heflin and Company

Situation

As soon as The Foster Law Firm, P.L.L.C., opened its doors, the firm had a full caseload. Since business had developed so rapidly and without strategic decisions in focus, The Foster Law Firm’s marketing likewise had not been defined. The Foster Law Firm needed assistance in developing a concrete business focus and marketing materials directed to those areas of its practice.

Strategy

The Foster Law Firm’s experience and successes very clearly indicated that medical malpractice defense should be a targeted area of practice.  An image and brand for the firm was created and tactics were developed to distinguish the firm in their defined practice areas. 

The concept of The Foster Law Firm logo and brand was based on an analysis of the firm’s strengths and unique selling points. The Foster Law Firm’s brand, “Legal Care for Health Care,” conveys their exceptional personalized service and dedication to the health care community.  

Focusing the practice and having a unified brand helped to quickly develop a client base of hospitals, insurance companies and medical professionals.